June 2003 16% of web traffic was driven through search engines, 68% was through
direct bookmarks and 16% through internet links. Which means people spends
less time searching for information on the web.
When they do find something they bookmark it for future which highlights:
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If someone is searching for your service you need
to be found |
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The Search Listing needs to contain compelling information in order
to get them to click |
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When the visitor arrives they need to be impressed to and guided to
a "call to action" (bookmark/enquire here/buy here etc) |
TypeWeb offers comprehensive Search Engine Marketing. All of the methods they
use have come directly from the Search Engine Strategies 2003 conference sponsored
by Google & Yahoo. They do not not use automated tools only information supplied
by the experts.
A lot of search engine marketing companies are "cold calling" and claiming
to guarantee "the victim" a
top 3 placement. These companies use Link Farms and Automatic Submit Tools,
neither of which work.
TypeWeb uses a 25 point process to optimise a Web Site.
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